80s Advertising: Cookie Crook & Officer Crumb
If you like cookies, you’ll love Cookie Crisp!
Ah, the days of Saturday morning cartoons and sugary cereals. There were many breakfast commercials that tempted us and made us to beg our mothers when venturing down the cereal aisle at the grocery store. One of my favorites was Cookie Crisp...of course, in part due to the advertising. They made it seem almost like I had to get a box before the Cookie Crook stole it all!!!
The cookie capers that took place in the 80s weren't the first choice of advertising for Cookie Crisp. Ralston Purina (yes, the same company that makes pet food) developed the cereal beginning in 1977. Their efforts to sell the chocolate chip cookie and milk taste to the public began with Jarvis the magical wizard. From the late 70s until 1981, Jarvis would wave his magic cookie-shaped wand and turn cereal bowls into cookie jars. Dessert for breakfast...Genius. In the early 80s, during Jarvis' run as the Cookie Crisp mascot, another character showed up in a black mask, purple shirt, and a red hat known as the Cookie Crook. The criminal mastermind debuted in a TV commercial trying to steal the cereal. Soon after, Jarvis was a thing of the past and Cookie Crook stole the show.