Thursday, September 12, 2013

Iowa Health Goes '80s To Promote Annual Checkups

Let's face it...even though we collect Masters of the Universe Classics figures and retro Hot Wheels, it doesn't help the fact that children of the 80s have grown into the 35-45 age range. Iowa Health recently decided to appeal to our childhood and design an e-card campaign to promote annual check ups. It's a devious ploy for those of us (including me) who would rather watch the Garbage Pail Kids movie or Caddyshack 2 than go to the doctor.

These cards did their job though of grabbing my attention. Check out them out below. I've also got a good idea for their TV campaign...Olivia Newton-John singing "Let's Get A Physical!"
So would seeing these entice you to sign up for an annual physical?