How did this simple marketing ploy work? Kids soon realized that playtime was now extended beyond bedtime. Once they understood that, it was all about collecting as many glow items as possible. It didn't matter if it came from a Happy Meal or the toy store, if it "glowed-in-the-dark" it was on another level of cool.
Here are 9 things that the '80s made way cooler in the dark:
Slot Car Racing
Worms, Bugs, & Other Creatures
Lightswitch CoversBurger King kids meal packs...the glow-in-the-dark lightswitch cover. We didn't want a plastic cup coin bank, a Snarf straw holder, or a secret decoder ring. We wanted the Thundercats to glow each night when we turned off the light in our bedroom.
Whether it was Wacky Wallwalkers, Soggies figures from Cap'n Crunch or just a sleeve of stickers, all cereal prizes were way cooler if they glowed in the dark. I seem to remember having one of these acrobats...
Don't remember Clarks Hardware sneakers, but if you had a pair, chances are you were voted Mister or Miss Popular in your yearbook.