In case you need a refresher, here is some of the propaganda that Coke used to market its new product...
The Deadline report states that the film will be a "period piece set in the vibrant ’80s" which sounds awesome. It will be an adaptation of the book The Real Coke, The Real Story by Thomas Oliver who was a reporter for the Atlanta Journal Constitution during the transition to the new formula (Coke is headquartered in Atlanta.) Also note that the writer/producer team is using their own money to fund the project so it sounds they are passionate to make this film. No details on a release date or distributor were made known in the exclusive Deadline report.
I'm thinking a streaming service like Netflix will be used for the release of the film. I haven't read the book, but you know I'm on board with just about any period film or TV show set in the '80s.
Image courtesy: Printsome