Happy St. Patrick's Day! As a child of the '80s, I couldn't wait for "first green of spring" that is the McDonald's shamrock shake. Call me crazy, but I liked the minty green ooze that accompanied my happy meals for a couple months of the year. Of course, it helped that I liked mint-flavored stuff, but McDonald's advertising and promotions I think also played a part in how much I adored the shamrock shake.
You can still get shamrock shakes at McDonald's, but they have seemed to lost their luster. It's been a couple years since I had one and it's probably because it's not as highly touted as it used to be. So here are 4 reasons why I think the shamrock peaked in the '80s...
#1 - Uncle O'Grimacey
McDonald's advertising came up with Uncle O'Grimacey, an Irish uncle for it's character Grimace, to promote shamrock shakes. The green blob was everywhere including cups, balloons, and even toy rings in happy meals.
#2 - The Shamrock Sundae
#3 - Shamrock Shakes Were Not Gourmet
After the shamrock shake went the way of the dodo in the '90s, it was brought back as more of a gourmet treat. Yes, we children of the '80s have grown up but when you get a shake now, doen't you have the reaction of "why is there whipped cream and a cherry in my shamrock shake??!!" Why did McDonald's have to turn it into an adult treat? We didn't need all that fluff in the '80s. The novelty and the advertising alone were enough to make the drink highly popular among all ages.
#4 - We Had No Idea How To Make Them At Home