Run-D.M.C. was perhaps the most important rap group in music history. Their new school hip hop albums were the first to earn gold, platinum, and multi-platinum certifications. They also became the first of their music genre to have music videos on MTV and be nominated for a Grammy award. And finally, they were the first to appear on American Bandstand with Dick Clark and the only hip hop artist to perform at Live Aid concert in 1985.
The impact of Run-D.M.C. along with their contemporaries like LL Cool J and the Beastie Boys also led the way for hip hop to be a marketable commodity. From fashion to film, Run-D.M.C. became a sought after brand that is still regarded (and recently infringed upon) by marketers to this day. Shortly after their breakthrough in the late '80s, Run-D.M.C. was everywhere on the dial cutting TV adverts, event promos, and PSAs. Take a look at some of their earliest and deffest TV commercials...
Together Forever Tour with the Beastie Boys - This promo with the Beastie Boys for the Together Forever Tour is really fun and almost like a short sketch comedy skit.
Do you remember Run-D.M.C. starring in any other commercials? Feel free to add them in the comments.