And it was much easier to take those vitamins because they were marketed to us like everything else...with our favorite pop culture characters! For nearly half a century, Flinstones vitamins has been one of the top brands. Marketers even reminded us in the '80s that they were successful to the tune of "10 million strong and growing." But that didn't stop other companies from hiring pop culture characters to sell their vitamins.
Here are six more pop culture characters besides "the modern stone age family" that were used to sell kids vitamins in the '80s...
Pac-Man Vitamins - Pac-man took a jab at "the leading brand" by hiring Fred Savage to tell kids "Goodbye, Fred. Hello Pac-Man!" They even laid out three reasons why kids should be chomping power-packed pellets instead of being in stone age of high sugar and artifical flavors.
Smurfs Vitamins - This is the brand I remember taking the most as a kid. I was huge into the Smurfs and remember collecting some of the model heads on top of the bottles. I can also remember enjoying the taste more than the other vitamin choices.
a t-shirt offer on the package which would have grabbed my attention.
Remember any more pop culture brands of vitamins? Leave a comment below...
Images credits Flickr Tokkie Pokkie, AmericanHistory.si.edu